New Survey: Tech Leads Industries On Trust And Consumer Satisfaction
Public Not Pushing For More Regulation
Washington, D.C., June 13, 2018 — Today, CCIA’s Springboard Initiative released the results of a survey commissioned in May that sought to better understand Americans’ relationship with tech services. Unlike other polls on tech, this survey contextualizes views about tech with that of eight other industries, including hospitals, finance, media, cable, wireless, and others.
The results confirm that Americans feel positively about tech services without a strong urge for increased regulation and that positive opinions around tech are more intense than positive feelings for other industries.
Key survey results include:
— Tech is predicted to have the largest positive impact on consumers’ lives over the next decade, more than any other industry. Moreover, nearly 7 in 10 Americans see the positive effects of tech companies on both society and the economy.
— Nearly 7 in 10 Americans have a positive opinion of tech products and services, and 60 percent of Americans trust tech companies to do right by consumers. This ranks second behind retail compared to other industries measured, including hospitals, media, cable, and more.
— Americans are more skeptical of government regulation of tech than other industries: On net, of those who believe the government will do too much or too little to regulate tech, Americans worry the government will do too much. Only media as an industry scores higher in skepticism.
— The relationship between trust and regulatory appetite is more nuanced than popularly discussed. For example, while Americans trust hospitals and tech companies similarly (67 and 60 percent, respectively), Americans have a net desire against increased regulation of tech by 2 percentage points, while Americans have a net desire for increased regulation of hospitals by 15 percentage points. Likewise, Americans distrust media on net, but are skeptical of government regulation.
The online survey was conducted by SurveyMonkey among 1,036 adults in the United States. Unlike tech polls that ask only about the industry itself, the survey benchmarked the tech sector against at least eight others in order to place Americans’ opinions within context. Cross-tabs available here.
The Springboard Initiative is powered by the Computer & Communications Industry Association, an international technology trade association with offices in Washington DC and Brussels. CCIA was founded more than 45 years ago to promote open markets, open systems, open networks, and full, fair and open competition in the computer, telecommunications and Internet industries.
Springboard provides data, insights, and perspectives on the benefits that competition among leading tech services delivers for consumers, businesses, and communities — advancing ideas to keep tech empowering people. Please follow us at @SpringboardCCIA and visit our website at www.springboardccia.com.