Just yesterday, Morning Consult released its new report on the Fastest Growing Brands of 2020. As expected, the list is topped by new companies — some of whom only launched this summer. As these new, dynamic companies gain speed, older competitors are innovating to keep up, making the technology space uniquely tied to consumer preferences and demands. While the brands on this list have seen success in 2020, one thing remains clear: consumers have come out on top, with the ability to choose from more inventive brands than ever before. Key points from the report are below.

Peacock, the NBC-owned streaming service that launched in July 2020 to compete with established platforms like Hulu, made a quick name for itself across consumer groups. “Peacock was the second fastest growing brand overall, and found particular resonance with Gen X and, to a lesser extent, Boomers. Purchasing consideration grew by 16 points among Gen X, compared to 3 points for Gen Z, 11 points for Millennials, and 13 for Boomers.”

Zoom is the standout winner this year, disrupting the video conferencing space in an unprecedented way and surging by 15 points. At this time last year, the company hosted only 10M daily meetings on its platform—by April, this figure had risen to 300M as consumers worked and connected from home.

“A new class of video streaming services” emerged this year, going head-to-head with one another and with more established platforms. “Six of the 20 Fastest Growing Brands are rooted in video streaming: Peacock, TikTok, HBO Max, Twitch, Tubi TV, and Pluto TV.”

With new entrants on the rise, “legacy entrants” had no choice but to develop new ways to resonate with consumers. “Legacy brands made inroads with Gen Z: While emerging companies Zoom and TikTok took the top spots with Gen Z, the list is also peppered with a number of well-established brands.”

Read the full Morning Consult Fastest Growing Brands 2020 report here.