Today, the Senate Judiciary Committee Subcommittee on Competition Policy, Antitrust, and Consumer holds a hearing investigating the impact of data on competition. But the facts are clear: it’s not data that matters, it’s what you do with it that counts.

Here are four charts to prove the point:

With a focus on short form, mobile-first content and a superior algorithm, TikTok has opened a new front in video ad competition, growing active users by more than 1,158% since 2018. Chart via Chartr.

Zoom—an independent company founded in 2013—overtook existing conferencing options offered by the likes of incumbents with more data — Microsoft (Skype) and Cisco (Webex) — by offering a more innovative and user-friendly alternative. Chart via Bloomberg Opinion.

Snapchat—founded in 2011—broke through an extremely competitive social media ecosystem and continues to grow independently. Most recently, Snap announced its revenue was up 116% in Q2 of 2021, demonstrating continued growth potential. Chart via Business of Apps.

Away Luggage—the direct-to-consumer luggage company founded in 2015—has taken off in the hyper-competitive retail luggage space. Revenue for Away grew 198.4% year-over-year, far exceeding the 36.8% growth for all online luggage sales. Chart via Rakuten Intelligence.