EXCLUSIVE POLL: Tech In The Time Of COVID-19
|Americans are taking advantage of an explosion of options in tech, particularly in the streaming and video conferencing/chat spaces, according to a new poll conducted by Morning Consult, commissioned by CCIA. The poll also found Americans give high marks to the critical tools offered by the tech industry as they adjusted to the Covid-19 pandemic, and view the tech industry overwhelmingly favorably.|
Overall, the majority of Americans (62%) believe tech services have a positive impact in addressing the pandemic, third only to hospitals (73%) and health providers (69%). Additionally:
— 89% of respondents believe technology services have been “very important” or “somewhat important” during the COVID-19 pandemic.
— 76% believe tech has a positive impact on the US economy.
— 79% have a positive view of the tech industry.
— 69% believe that technology will make their and their family’s lives better in the future.
|Americans Are Using Many Different Services At The Time Same (Multihoming) To Connect, Watch, And Shop|
Consumers Are Using Multiple Video Conferencing/Chat Services
Consumers report using multiple video conferencing/chat services, lending credence to the hypothesis that Americans are increasingly “multihoming,” or switching between platforms. The abundance of options in the conferencing/chat space, coupled with the fact that many of these platforms are free to the user, has made it easier than ever for a consumer to avoid being tied to one platform. Zoom, for example, which has rapidly ascended in the video conferencing space, saw revenue growth of 169% during Q1 of 2020.
|Explosion Of Options In Tech Reflected In Consumers’ Perceptions|
The video streaming space is becoming increasingly crowded, and consumers seem to be taking advantage. New entrant Disney+ has managed to gain a foothold by providing content, and the market looks to be further shaken up by the entrance of NBC’s Peacock service earlier this month.
|The Food Delivery Market Is Wide Open|
Though consumers are increasingly making use of food-delivery platforms, on the whole they don’t express a clear preference regarding which platform they rely on. The majority of respondents (57%) did not order food online in the past month, indicating that food delivery may continue to be an area of growth and intense competition for some time.
The survey was conducted by Morning Consult among 2200 U.S. adults from July 15-18, 2020. The margin of error is ± 2 percentage points. Click here to view the topline numbers