ICYMI: Forbes Editor-in-Chief Steve Forbes Calls Out “Preposterousness” Of FTC Suit Against Amazon Prime
Forbes raises the following points about the nonsensical lawsuit:
Enormous Benefit: “Analysts at J.P. Morgan estimate that for a customer to get Prime services separately, it would cost around $1,100 a year versus $139 annual subscription fee.”
Capricious Changes: “Prime promises users brief, fast delivery service when you order something and a slew of other benefits. Among the high crimes the agency accuses Prime of is that the button you push to buy Prime is bigger than the button to decline.”
No Consumer Harm Identified: “Another allegedly nefarious practice is that if you want to cancel Prime, you must go through a six-click process. That supposed ordeal, that at most takes, a few minutes, allegedly keeps tens of millions of unwilling customers chained to prime. The preposterousness of this suit was well exemplified by Patrick Hedger of the Taxpayers Protection Alliance who found that to submit a public comment to the FTC about this suit requires a seven-click process.”
To learn more about the issues with the FTC’s case against Amazon Prime and recent regulatory actions taken by the agency, click here and here.