Ahead of the Google ad tech remedies trial set to start in September, the DOJ filed its proposed remedies plan – which would force Google to divest part of its business, like the technology that enables it to bring advertisers and publishers together, which includes AdX and Google DFP. The DOJ’s proposed remedies ignore the […]
The Google ad tech trial started on Monday, with opening arguments and first witnesses. At the onset, it is clear that the government will struggle to prove Google’s alleged monopoly or that the company has engaged in anticompetitive behavior to obtain or maintain its market position. A backward-looking case In her opening statement, Google’s lead […]
This week, the trial of the Justice Department’s misguided antitrust lawsuit against Google’s digital advertising business (ad tech) starts. Like other antitrust cases that have gone to court in the last couple of years, this case is deeply flawed in several ways. Fundamentally, the DOJ’s arguments defy economic logic, ignore the realities of competition, and […]
Valuations for emerging adtech companies are skyrocketing, with successful company exits happening frequently. Why? The industry is growing and innovating at a rapid pace. According to TechCrunch‘s Casey Saran: “Adtech is having a moment, and while much of the oxygen has been soaked up by large legacy companies hitting the public market, there have been […]
After Friday’s House Judiciary Subcommittee on Antitrust, Commercial and Administrative Law hearing, remember this: — Publishers of all sizes have many ways to monetize. — Publishers increasingly use their own “in-house” ad tech. — Many publishers work with multiple ad tech providers simultaneously. — When publishers use third party ad tech to show ads on […]
Before parsing through the Texas-led ad tech lawsuit against Google, it’s important to turn to the facts: competition is thriving and that is benefiting businesses and consumers through lower prices and more choices. Specifically: — Digital advertising prices and ad tech fees continue to fall, benefiting advertisers, website and app publishers, and consumers. — Digital […]
Hostility to innovation and technology diminishes the incredible Internet-enabled opportunities that leading tech services provide: empowering consumers, driving prices down and increasing choice, and providing platforms to help entrepreneurs grow their businesses. It has given us a golden era of entertainment, knowledge, and everything from fashion startups, to booming mom and pop stores, to the latest app.
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