STRS: What Gatekeeper? Publishers And Consumers Have More Choices Than Ever.
After Friday’s House Judiciary Subcommittee on Antitrust, Commercial and Administrative Law hearing, remember this: — Publishers of all sizes have many ways to monetize. — Publishers increasingly use their own “in-house” ad tech. — Many publishers work with multiple ad tech providers simultaneously. — When publishers use third party ad tech to show ads on […]