The tech sector is bolstering a new age in advertising — one of widespread options and innovation. In recent times, growth in advertising has only become more widespread, with new entrants or platforms seemingly launching every day. Changes in digital advertising are so fast-paced that they’re hard to keep up with — read up on the […]
Today’s entertainment streaming industry is as competitive as ever. The “streaming wars” have encouraged greater creativity as online services go head-to-head, competing for consumers to subscribe to their content. Last year saw record demand for original TV shows and heightened demand for podcast and audio content. In addition to encouraging a higher volume of more […]
Companies and brands will spend millions of dollars to air commercials during this year’s Super Bowl—the high price to reach a tuned-in, engaged audience. But recent advancements in advertising technologies provide a wide range of ad offerings that are both effective and affordable. The ad tech market has exploded with new innovations for advertisers to […]
Recent commentary on the digital ad space ignores the robust competition between advertising platforms, online and offline. The facts are clear: The competition for ad spend is heating up, driving down costs and benefiting consumers. —Ad tech is a burgeoning sector—so much so that publishers are getting in on the action. —Digital advertising and ad […]
A new op-ed from trade association News Media Alliance’s president and CEO David Chavern dismisses the contributions of leading tech services and argues publishers should form a cartel and extract rents by implementing controversial new regulations. In reality, though, leading tech services have taken great steps to empower publishers in the Internet Age, while the […]
In case you missed the latest FTC hearings on competition and consumer welfare, we’ve amassed the 7 best highlights from experts. Quotes are below with the video linked. 1. Josh Wright, George Mason University Antonin Scalia Law School: Compared to the E.U., the U.S. relies on empirical evidence of actual harm, not suspicion over potential harm. […]
Ahead of today’s hearings that will cover tech platforms and political voice, it’s essential to note that plenty of social media, text, and voice applications exist, and consumers use multiple to communicate on a daily basis. They get news from a variety of on-and-offline sources. Choice and competition are hallmarks of the tech sector, with […]
In his letter today to FTC Chairman Joseph Simons, Senator Orrin Hatch (R-UT) asked the FTC to look into Google’s search practices. However, the facts haven’t changed since the FTC closed a comprehensive antitrust investigation in 2013. —The FTC found Google’s search practices were pro-consumer, and today search is even more competitive, see our backgrounder […]
As legal proceedings begin in the U.S. Justice Department’s case against the proposed AT&T-Time Warner merger, cries of “duopoly” against leading tech services continue to be raised despite clear examples of competitors repeatedly building innovative products and partnerships to expand their advertising reach. An Analysys Mason report notes: “Ultimately, online and TV players are experimenting […]
In its latest forecast, research company eMarketer has predicted that leading tech services’ shares of the digital advertising space will decline this year for the first time, while overall digital ad spending in the country will grow. Leading tech services have an even smaller share of the global advertising market (of which digital isn’t even […]
Hostility to innovation and technology diminishes the incredible Internet-enabled opportunities that leading tech services provide: empowering consumers, driving prices down and increasing choice, and providing platforms to help entrepreneurs grow their businesses. It has given us a golden era of entertainment, knowledge, and everything from fashion startups, to booming mom and pop stores, to the latest app.
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