Experts call out the FTC’s argument against Seller-Fulfilled Prime for what it is: “misleading” and “inaccurate”
In 2015, Amazon launched Seller Fulfilled Prime (“SFP”) to allow sellers on Amazon’s marketplace to offer Prime-badged goods to customers. Since then, Amazon has worked hard to lift the program’s performance to meet the bar that customers expect for Prime and has redesigned SFP’s requirements multiple times. Unfortunately, the program has consistently underperformed and delivered […]